Ok, so I am the new one around this social media (SM)neck of the woods, but already in my brief scan of SM sites, you just can’t avoid the word “marketing”. It has to be one of those words that really pops out in many tag clouds; yes – I have actually learned what this is and it is only day 2!
It makes me think about when I first lived in the city of Atlanta, every street seemed to begin or end with the word PEACH TREE… Couldn’t anyone think of something a little more creative?
Let me give an example of what I am talking about. In the article Jump on the social media bandwagon, the author suggests that industrial type firms can benefit from social media, but then fails to take the high road to suggest these “for good not evil” purposes, and slides back into only discussing the marketing benefits.
Surely there is a greater, deeper and richer connection between social media and industry than Ms. Van Wyk’s suggestion of making B2B connections through LinkedIn, right? How about industrial based collaborative learning communities, R&D technical discussions, or perhaps networks of those interested in a particular industry?
Come forth citizens of social media land… point me toward the HIGH road beyond SM as marketing.