Remember to laugh

The draft paper is in, and though there are plenty of spots that will undoubtedly need follow up tweaks, it amazes me what a relief having one thing off the to-do list (even temporarily) brings.  Having so much to do during the holidays – and end of the school semester –  fills up the brain like a virus running in the background of an old computer.  It can be exhausting… it IS exhausting.

I ran across some funny Christmas cartoons by Randy Glasbergen this morning and they really gave me a giggle (especially the one about Santa texting). During this busy time of the year don’t forget to take time to breath, have a wonderful belly laugh and remember,…

Blessed is the person who is too busy to worry in the daytime and too sleepy to worry at night.” Anonymous

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Pooky Doesn’t Paint, and other things pets shouldn’t do…

After observing Pooky by Youtube  I can make a few comments…

First, Pooky should be hired by Kimberly Clark, as they are one of the Top 25 firms in the world and have spent an amazing amount of money trying to understand human eye tracking to promote brand awareness and increase sales.  Perhaps the Pookmaster could teach them a thing or two about eye tracking, as he/she had a LOT going on in that little head while watching the mouse.  Imagine how much $$ they could make selling what they learned from Pooky to Meowmix & Purina!

Second, I believe that Pooky had a strategy all along with this painting mouse bit, of course he was just too wise to give it away at the start. He/She was just going to wait that dumb mouse out, as surely he would tire out eventually – and pooky knew right where to find him. Besides, why waste all that energy chasing, lets just lie back and relax a bit right??  It worked for all the greatest artists!!

Finally, in spite of how we love our pets we sometimes put them in awkward positions to amuse us…  I shamefully (though with a smile) share the following.   Happy Halloween!

Fiona the Space Schnauzer…

ps: Is she NOT the cutest space schnauzer ever???

pss:  This does not count as animal cruelty, as she is simply wearing her everyday rain coat, and we like to think of her tin foil antennae as an “accessory”… that is my story, and I am sticking to it.

Online Identity Management – Crowd sourcing the Marketing Script

Reflections on our weekly readings on Identity Management… from an ENT2.0 perspective

Background 

When it comes to Enterprise 2.o and concerns for SM integration into the business environment, risk management issues reach the top of the list for concerns for using it and or excuses for avoiding it.  Of course this makes sense, as for many firms – their stock value is only as high as their customer’s regard for their brand.  In most traditional large firms, teams of marketing folks carefully craft the brand image, with skillfully chosen verbiage, logos, fonts and images to convey the essence of their product/service.  To use Goffman’s theater metaphor, this group of “insiders” might be seen to operate like a collaborating group of writers idealizing and producing a script for the inanimate actor… the brand.

While there are many “stage hands” behind the scenes that enable the brand to play its role as the scriptwriters intended, i.e. (designers, manufacturers, customer service support, logistics, etc.), for the most part – it is the marketing arm of the business, (with some occasional help and guidance from the legal department) that is either credited or cursed for the performance of the brand in the marketplace.  The brand image (i.e. identity), is what the marketing team says it is.

Leap forward

Consider now for a moment a brave new world; a business environment where due to transparency and accessibility of Ent. 2.0 tools, the script for the brand is in the hands of the entire firm (more or less).  Through tools that allow us to collaborate both inside and outside of the firm; with our business partners, customers and suppliers, the brand takes on the role as conceived, written and directed by all of the “stage hands” including marketing;  a sort of crowdsourced script for our actor the brand.  It is at this point, the lawyers and financial analyst responsible for risk management are all running for the doors and selling off their company stock.

Step back

The situation with this forward looking Ent 2.0 business environment is only scary, if we doubt the ability(skill/talent), credibility(maturity/wisdom), and intentions(understanding/ethics) of our workforce to effectively communicate brand value.

It is on that note that Ent 2.0, like other forms of social media, are not innately good or bad – they are rather tools for communicating that if improperly managed, can forever damage the identity of the brand (or person) behind them.  In that way, Ent 2.0/SM is no different than other forms of mass media… use them wisely, they are your friend – do otherwise, and you will be picking yourself up off of the Wallstreet trading floor with the other sell-offs.

Importance to Research & Interests

As was suggested by many of our readings, users of the tools should be carefully trained on the ramifications of information put forth; they need to be made aware of analogies like backstage/frontstage; policies for use and control need to be in place before the first Tweet, Blog or Wiki are created to mitigate risk and maximize reward.  In the busy-ness of doing work in the wide open space of social media/Ent 2.0, people need to be made aware and reminded of the need for a split identity.

As I move forward on my case studies, I will be looking for comments around policy and training to see if this idea of “preventative medicine” is part of the  Ent. 2.0 deployment mindset.  I will also look to see if there is any relationship between the absence of these policy and training perspectives and the success/failure/rejection of Ent 2.0.

Personal Identity

On a personal note, my approach for managing my identity online has been one of conservatism.  Essentially, if I control the amount of material associated with my identity out there, then the likelihood of a negative identity is reduced.  I frequently google various versions of my identity to see what comes up, and monitor that for appropriateness.  As is, I limit my web identity to my professional/academic identity or a “secret identity” that has no relation to me whatsoever, and leave the majority of my personal/private identity to be left invisible to the masses.  This is growing harder and harder to do, but I believe from the perspective of my own risk management, this is the right approach for me.

Engineers use Social Media? Interesting

I recently read an article by Information Week (Esther Shein July 16, 2010 11:12 AM) entitled “Engineers Use Social Media for Business”.

Really I wondered?  Engineers?  Who are these engineers, in what industry do they come from, what country, what generation?

Reading the article fully a few of those answers were revealed, and more…

Here are the crib notes of what I found interesting from this article:

  • May 2010 survey of 1,153 mobility engineers  (I am personally unfamiliar with this discipline title)
  • The engineers work in aerospace, automotive, and commercial-vehicle industries
  • 55% of respondents said they use social media sites for work purposes
  • Greater than 50% are allowed to access SMS during work hours
  • 84% of respondents say they use LINKedIN
  • 59%  use Facebook
  • 30% use YouTube
  • They proudly report that …”Age did not play a significant role in determining the popularity of one social media site over another, according to the survey findings, although mobility engineers who are 35 and under use YouTube more frequently — approximately 20% more than all other age groups”, adding… “In the 45-55 age group, LinkedIn was ranked the most popular.

Wait, did I blink and miss something?  Seems to me age DID in fact play a role in what SMS the varied age groups of mobility engineers were chooing to use.  If I am reading this right, this supports some of what I am seeing in distinct communication boundaries/bridges between the generations Boomer, X, and Millennial (Y) engineers.  The preference of YouTube vs LinkedIn has me wondering about a couple of questions…

1) How is social media is being used for teaching and learning (i.e. are the <35 year old mobility engineers cruising Youtube for that purpose, or something else?  Do they have a preference for visual learning?)

2)What about LinkedIn do GenX’ers find interesting and acceptable in the world of social media?  What purpose is this mass and public communication vehicle serving for them?

I will continue to give these questions more thought…  for now, they have me scratching my small and slowly developing Web 2.0 brain.

 Cited article link:  Engineers use social media  Enjoy!